THERMAL TRANSFER PRINTING
Thermal transfer printed labels are easily identified by the crisp, often glossy, printed surface. The clarity is achieved by using a thin ribbon roll that when heated by the printhead melts onto the label to form the image. The ink is absorbed so that the image becomes part of the media. When matched with suitable media, thermal transfer technology is not only impervious to heat and moisture, but the image cannot be rubbed off, making the printed labels the most durable available. An additional benefit of this technology is the continuity of the printed image. Because the color and density of the printed image is determined by the ribbon and the resolution of the printer, thermal transfer printing produces consistent, reliable printing on every label. This technique provides image quality and durability that is unmatched by other on-demand printing technologies.